Simplicity, Flat Design and Fresh Colour. Here are some of the most popular trends we see emerging for 2014 so far…
1. Importance of Content First
2014 web designs have become even more content centered. No distracting elements – focus all your efforts on better content presentation. Content is the single most important thing on a website. It tells your prospective customers who you are, what you stand for, what your business is all about, how you operate, the services and products you offer. The more you tell, the more you sell.
2. Fresh colors
Pantone designers have identified the ten trendiest colours for 2014. Here they are:
- Placid Blue – a light blue pastel shade.
- Violet Tulip – a lavender shade
- Hemlock – light green, almost pistachio, with an oriental touch.
- Sand – beige, a color of coffee with milk.
- Paloma – a gray shade. Due to its neutral nature, the hue will look perfect either as standalone or in combination with other colors.
- Cayenne or coral red
- Freesia or a bright sunny blazing yellow still holds its positions.
- Celosia Orange – a bright, neon shade of orange. Pantone designers advise to combine it with Violet Tulip.
- Radiant Orchid is another shade of purple palette. It’s a little pinker than Violet Tulip, closer to the shade of fuchsia. Looks good with neutral shades.
- Dazzling Blue – a stronger, darker and brighter than pastel Placid Blue hue.
3. One page websites
One-pagers are usually scrolled to the end so, your content has more chance to be read from cover to cover.It provides a better user experience with easy navigation and the focus is on quality. There is also a higher chance for increased Google ranking!
4. HTML 5
HTML5 markup language will stay a core technology for structuring and presenting content for the web. HTML5 sites will be long and narrative with a strong focus on storytelling, similar to online magazines.
Flat design and a focus on simplicity and clarity will help websites get rid of their excess clutter and focus on the content and overall user experience. While flat designs look great when made within the restraints of minimalism, they can also handle a lot more complexity; these designs have a crispness and clarity that can only be achieved by stripping away three dimensional effects. In its essence, flat design has two objectives:
- Embracing the limits of the screen and working within those parameters.
- Using this newfound simplicity as a starting point for streamlining designs, and making websites faster and more functional.
6. Minimal Icons
Neat, minimal icons perfectly fit into clean, flat web designs but also help bring together a page in an easily digestible visual manner.