ConverCon uncovers the next generation of the internet in a post-mobile app world
Apple’s Siri, Microsoft’s Cortana and Amazon Echo’s Alexa are changing how we interact with technology and now business owners and managers have a unique opportunity to learn how to survive, grow and increase their market share with the help of experts from Intercom, Google, Facebook, Webio, Microsoft HoloLens and more.
A conversational interface is any user interface that mimics chatting with a real human, he explained. Instead of communicating with a computer on its own inhuman terms – by clicking on icons and entering syntax-specific commands – you interact with it on your terms, by telling it what to do, whether by voice or by text, he added.
“With rapidly evolving technology impacting how we are engaging with each other, now companies must think about how they, in turn, should interact with their customers. Companies need to deliver more engaging, simple and effortless interactions. At the forefront of these changes are conversational interfaces.
“The implications of these changes will be profound and the move to new ways of interacting could happen very quickly,” he said.
Practical guidelines for digital strategy leaders will be shared and delegates will be catapulted into the future with a look at the world beyond mobile and into the virtual reality (VR) and augmented reality (AR) conversation. All the conversations will focus around building brand loyalty and awareness, winning and retaining customers and ultimately, going where we’ve never gone before in terms of harnessing the potential of artificial intelligence, AI.
Benjamin Keyser, Director of Product Design at Intercom, said: “Convercon promises to be a gathering of forward thinking companies and individuals who want valid, workable strategies for conversational UI that go beyond the current media hype. I’m looking forward to joining forces with some of the best thinkers in the field of conversational UI and AI to learn from each other’s experiences, challenges, and opportunities.”
Bojana Jamborcic, Lead UX Designer at Typeform, added: “At Typeform, we are focused on designing for conversational data collection. But what does “conversational” mean without face to face interaction? What do we mean by “conversational” when technology abstracts the signals and context we take for granted with in-person communication? For me, those questions are very interesting and vital to consider.”