TSSG researcher has the LiquidEdge on the digital future of marketing

By 15th May 2017 No Comments

TSSG researcher and LiquidEdge founder Steve Davy. Image: Connor McKenna

Minority Report-style marketing is just a few kilobytes away.

“John Anderton, you could use a Guinness right about now.” That’s the famous line in the dystopian future epic Minority Report that sums up the future of marketing. And an enterprising start-up in Ireland’s south-east may be a step closer to making such scenarios a reality.

The new start-up led by a TSSG-based researcher called LiquidEdge is combining deep network management and automation with analytics to define the future of accurate marketing.

‘Typically this technology has been used for performance measuring of networks but we are using the data by combining it with social profile data that is coming off the Wi-Fi networks’

Steve Davy, founder of LiquidEdge told Siliconrepublic.com that the company has developed a new technology that enables Wi-Fi networks to interact with smartphones and other smart devices to enable venues like hotels and concerts to tailor marketing directly to users.

To read more and view video of Dr. Steven Davy discussing LiquidEdge with Silicon Republic Journalist John Kennedy please click HERE