Minority Report-style marketing is just a few kilobytes away.
“John Anderton, you could use a Guinness right about now.” That’s the famous line in the dystopian future epic Minority Report that sums up the future of marketing. And an enterprising start-up in Ireland’s south-east may be a step closer to making such scenarios a reality.
The new start-up led by a TSSG-based researcher called LiquidEdge is combining deep network management and automation with analytics to define the future of accurate marketing.
‘Typically this technology has been used for performance measuring of networks but we are using the data by combining it with social profile data that is coming off the Wi-Fi networks’
– STEVE DAVY
Steve Davy, founder of LiquidEdge told Siliconrepublic.com that the company has developed a new technology that enables Wi-Fi networks to interact with smartphones and other smart devices to enable venues like hotels and concerts to tailor marketing directly to users.