Creative Design Unit

The Creative Design Unit at TSSG in Waterford Institute of Technology, work across a wide range of research and development economic sectors.

From planning stages to full interactive product development for digital technologies, the team’s expertise combines artistic ability with technical proficiency to design and create new research and technologies.

In addition, the group as part of their on-going research explore new development in Augmented Reality and Virtual Reality Technologies.


The team offers a wealth of user experience, data visualisation and information design and development expertise.

Cheryl Baldwin

Experienced UX Designer/Developer

Thomas McDonald

Experienced UX Designer/Developer

Dave Hearne

Senior UX Designer/Developer

Creative Design & Development Services

Logo & Branding

Stand out from the crowd

Branding promotes recognition and sets you apart from your competitors. CDU can help you stand out in the marketplace by working with you to discover your companies identity and style.

Print Collateral

High quality design to impress

Need support marketing your project or company, let CDU take care of your promotional design collateral, Business cards to signage and everything in between. We can deliver high quality designs to impress any type of audience.

Digital Media

Digital innovative solutions

We can offer innovative digital media solutions for your business or project. Our team has the creative vision and technical expertise to promote your brand, products or services through various digital platforms to reach your consumers.

User Experience

Maximising your user experience

User experience is how your customers feel about every interaction they have with your product in the moment they’re using it. In CDU we design and develop digital products that focuses on maximising user experience through research, usability testing and iterative design.

Our areas of expertise

CDU have vast experience in working with multi-disciplinary teams and across varying economic sectors, with project and task leadership in both research and commercial areas.

Logo and Branding
Mobile Design and Development
Event & Promotional Collateral
Web App Development
Data Visualisation
User Experience Strategy
Low and High Fidelity Prototyping
Usability research and analysis
User Interface Design
Multimedia, video & animation
Custom WordPress Design and Development
Illustrations, Diagrams & Iconography
We are happy to discuss your project with you