The DEMETER Project is a large-scale deployment of farmer centric interoperable smart farming-IoT based platforms delivered through a series of 20 pilots across 18 countries (15 States in the EU). Involving 60 partners, DEMETER adopts a multi-actor approach across the value chain (demand and supply), with 25 deployment sites, 6,000 farmers and over 38,000 devices and sensors being deployed and participants involved come from different production sectors (dairy, meat, vegetables, fruit and arable crops), production systems (conventional and organic) and different farm sizes and types, optimising the data analysis obtained across multiple farms. DEMETER will demonstrate the real-life potential of advanced standards-based interoperability between IoT technologies by adapting and extending existing standards into an over-arching Agricultural Information Model, concurrently ensuring security, privacy and business confidentiality across the full value chain in multiple agri-food operational environments. DEMETER will encompass a multi system and multi data source integration considering not only IoT but legacy systems, open data, geographical and satellite information, and in general will provide an open and interoperable data integration model. DEMETER displays how an integrated approach to business modelling and user acceptance can support sustainable farming and food production systems, provide safe food and support farmers in their decision-making in ‘doing more with less’. DEMETER will bring new business opportunities on the farm and in the wider agri-food economy, while concurrently contributing to the safeguarding of Europe’s precious natural resources. DEMETER’s goal is the creation of a secure and sustainable European IoT technology and business ecosystem whose impact could be transformative in the EC food and agriculture sector, and potentially across the world.

DEMETER’s goal is to lead the digital transformation of Europe’s agri-food sector through the rapid adoption of advanced IoT technologies, data science and smart farming, ensuring its long term viability and sustainability.



In the DEMETER project, the Large Scale Pilot in Smart Farming and Food Security is deployed by means of six core work packages, for six inter-related areas, selected to cover areas of major significance to the agriculture and food sector, and concurrently deliver multi-actor involvement. The areas have been chosen with two criteria in mind, first that they should represent major areas of activity for the agricultural and food sector as a whole, and secondly that they should show promise in terms of the applicability and utility of IoT systems (including data management and data analytics). Our emphasis has been on identifying farms and agri-food actors where early adopters are applying IoT infrastructure and where the concept of “scaling up” makes coherent sense.


Key Objectives

DEMETER has six specific core objectives:

Objective 1: Analyse, adopt, enhance existing (and if necessary introduce new) Information Models in the agri-food sector easing data sharing and interoperability across multiple Internet of Things (IOT) and Farming Management Information Systems (FMIS) and associated technologies. Use the information models to create a basis for trusted sharing / exposure of data between farmers. Benefits: enable connection from different platforms, sensors, information sources and proprietary (to the farmer / cooperative) knowledge through a DEMETER services model.

Objective 2: Build knowledge exchange mechanisms, delivering an interoperability space for the agri-food domain, presenting technologies and data from different vendors, ensuring their interoperability, and using (and enhancing) a core set of open standards (adopted across all agri-food deployments thereby) coupled with carefully-planned security and privacy protection mechanisms (also addressing business confidentiality). Benefits: ease the deployment of novel solutions based on different platforms, sensors, information sources using the new information models from Objective 1. Ease the uptake of future (not yet developed) services, data sources, technologies by farmers, with the Interoperability Space allowing the farmers and relevant other stakeholders to increase the range of choices for the most appropriate combination of tools from different suppliers in order to support their expected innovation, limiting the vendor lock-in. Allow the combination of existing systems / machinery with new technologies.

Objective 3Empower the farmer, as a prosumer, to gain control in the data-food-chain by identifying and demonstrating a series of new IoT-based, data-driven, business models for profit, collaboration and co-production for farmers and across the value chain, leading to disruptive new value creation models. Benefits: introduce the benefits of data ownership to farmers as a valuable source of income and knowledge sharing

Objective 4: Establish a benchmarking mechanism for agriculture solutions and business, targeting end-goals in terms of productivity and sustainability performance of farms, services, technologies, and practices based on a set of key performance indicators that are relevant to the farming community. Benefit: ease the comparison between competing services, machineries, sensors, platforms prior to acquisition.

Objective 5: Reverse the relationship with suppliers, through an innovative model in which suppliers are responsible for ensuring that a final solution is optimal to the farmer’s existing context and expressed needs. Benefits: ease the adoption of technologies by farmers, by decreasing the burden of the choices and clarifying the responsibility model, linked to needs and performance improvements defined by the farmers.

Objective 6: Demonstrate the impact of digital innovations across a variety of sectors and at European level. Benefits: ease and streamline mechanisms for all stakeholders, with clearly identified incentives to participate in a sustainable and value creation ecosystem. Structure collaboration channels in a security and privacy aware approach.


Kevin Doolin, Director of Innovation kdoolin@tssg.org