Grainne Dilleen

By 19th December 2019 No Comments

Grainne Dilleen

PhD Researcher
P: +353 (0)51
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Personal Summary

ORCID ID – https://orcid.org/0000-0001-7970-8105

Grainne is currently undertaking a PhD which is examining the factors influencing farmer engagement with and adoption of Smart Farming Technologies.  The study will examine the socio-economic, behavioural and informational factors which impact farmer’s adoption of such technologies. The research is supported by the H2020-funded project DEMETER, which is a large scale deployment of farmer-centric, interoperable, smart farming-IoT based platforms.  Prior to this, Grainne was Communications Director at Kinetic Ireland, a leading outdoor advertising agency.

Education – Master of Business (Marketing stream) from WIT, Bachelor of Business (Marketing ) from UL.

Publications

Master’s Dissertation:  Understanding how Digital Out of Home advertising and the use of contextual content impacts consumer engagement